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thumbs_downIn a big blow to the motorcycle industry, Shift Racing’s Street Division will close operations immediately, sighting that the companies motocross division is a much more viable market.

Shift, which is owned by Fox Racing, was created to reach the sportbike market, and had been doing a respectable job at it, with strong sales in the past years, notable sponsorships, including AMA racer, Josh Herrin, and a dedicated following from the street riding community.

The closing came as a surprise for such a well-established brand. ” I’ve spent the last 6 years with Shift building the brand. It’s a disappointing day for me,” said Brian Horton, Marketing and Media Relations manager for the Street Division.

Shift Street will honor contracts and endorsements for select racers, but will begin liquidating product otherwise.

Courtesy of AllAboutBikes.com

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