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New Ray is a Hong Kong based company that now has world offices in the USA, Italy, France and Germany. Reaching a wider audience than ever before, New Ray has committed to creating a global product that meets the quality and reliability the world demands. With an innovative process to design and create die cast replica toys, New Ray continues to stay at the forefront of the toy industry with each new season.

New-Ray uses worldwide toy fairs to gather information about toy markets around the globe, to fine tune the toys for each market, and generate a distribution base for all their products. New-Ray uses effective communication with customers and quality production to assure each toy is perfect for the country and area it is being distributed to. In this way, every toy is reaching its perfect client and every market is distributing the right toys.

NewRay stands for dynamic, forward-thinking toy design, and creative, innovative distribution of those toys. With 24 years of experience, NewRay has come to understand intuitively what toys will sell well and what toys are most popular in certain demographics. This sense of the market has made NewRay a world leader in toys, and a global force in toy distribution.